The Unexpected Impact of Click and Collect Retail Programs

Idea posted: July 2015

Institutions: Tuck School of Business    Kellogg School of Management   

Authors:

A website today is indispensable for any retail operation, no matter how small. The Internet is an integral part of the shopping experience. Not every online retail experience is the…

  READ MORE   PIN TO MY IDEAS Idea #527

When Showrooms Help Online Companies

Idea posted: August 2014

Institutions: The Wharton School of the University of Pennsylvania    Tuck School of Business    Kellogg School of Management   

Authors:

As more and more people prefer to shop online, an online presence is almost a requirement for just about any kind of bricks-and-mortar company from any kind of industry. Some…

  READ MORE   PIN TO MY IDEAS Idea #434